Sunday, April 1, 2007

Bravo Buys BPR

Well dear BeePeR's, we resisted as long as we could:

(Press release excerpt) Bravo announced today its acquisition of Blogging Project Runway, the premiere online destination for fans of its Emmy nominated competition reality program, "Project Runway". The move is another in a series of strategic efforts by Bravo to diversify its portfolio of digital assets and broadband properties. Earlier in the year Bravo purchased Television Without Pity and sources say that other sites are also targets for Bravo and parent network NBC.

Bravo President Lauren Zalaznick: "Our immediate plans for BPR will be to shift its POV away from Project Runway and focus entirely on our popular Senior Vice President of Production and Programming, Andrew Cohen."

Blogging Project Runway founder Laura Kluvo adds, " Frankly, I have been considering selling the site off for some time. But I love Andy, and when Bravo indicated its intentions for the site, I couldn't say no."

Click here for the official press release - including the purchase price!